Coalition Adds Deepfake Response Endorsement to its Cyber Insurance Policies Globally

New endorsement provides businesses with technical, legal, and reputational protection against damaging AI-generated deepfakes

SAN FRANCISCO — December 9, 2025 — Coalition, the world's first Active Insurance provider designed to help prevent digital risk before it strikes, today announced it has added a new Deepfake Response Endorsement to its Cyber Insurance policies globally. 

“Businesses can do everything right—lock down networks, ignore fraudulent funds transfer requests, comply with privacy laws—only to have their reputation damaged by a deepfake,” said Tiago Henriques, Chief Underwriting Officer at Coalition. “Coalition’s Deepfake Response Endorsement helps businesses respond to and recover from these potentially damaging situations with specialized technical, legal, and reputational support.”

The new endorsement empowers brokers to offer clients cutting-edge, comprehensive coverage that helps ensure their resilience as the artificial intelligence (AI) landscape evolves. Coalition policyholders can access coverage to respond to this form of digital risk, including deepfakes in which a CEO falsely appears to make inflammatory remarks to damage the company’s reputation or an employee’s likeness is shown speaking negatively about the company’s products to manipulate stock prices. 

“Cyber insurance is designed to respond to evolving digital risk. As new risks like deepfakes arise, they become more sophisticated and tricky to spot. It’s crucial for businesses to feel confident that they have a partner who can help them recover from a damaging incident,” said Michael Phillips, Head of Cyber Portfolio Underwriting at Coalition. “Our Deepfake Response Endorsement provides clarity around what support would be provided to mitigate the damaging impact of AI-generated impersonations.”

Coalition’s new Deepfake Response Endorsement expands what is covered in Coalition cyber policies by*:

• Expanding coverage to respond to a deepfake event 

• Providing the following services in response to a deepfake event: 

  • Technical analysis by a deepfake forensics firm, including a written report regarding the suspected deepfake

  • Legal work to have the deepfake taken down from online platforms 

  • Crisis communications support from a public relations firm

The endorsement is available in the United States**, the United Kingdom, Canada (including Quebec), Australia, Germany, Denmark, Sweden, and France.

* Limitations and exclusions apply. Descriptions of coverage are subject to the terms and conditions, including limitations and exclusions, of the individual policy. Please see the policy as issued for full terms and conditions. 

** Available on a non-admitted basis.

About Coalition

Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. By combining comprehensive insurance coverage with cybersecurity tools, Coalition helps businesses manage and mitigate potential cyber attacks. Leveraging its relationships with leading global insurers and capacity providers, including Coalition Insurance Company, Coalition offers Active Insurance products to businesses in the United States, the United Kingdom, Canada, Australia, Germany, Denmark, Sweden, and France. Policyholders can receive automated cyber alerts and access expert advice, as well as global third-party risk management tools through Coalition's digital risk management platform, Coalition Control®.

Insurance products are offered in the U.S. by Coalition Insurance Solutions Inc., a licensed insurance producer and surplus lines broker (Cal. license # 0L76155), acting on behalf of a number of unaffiliated insurance companies, and on an admitted basis through Coalition Insurance Company, a licensed insurance underwriter (NAIC # 29530). See licenses and disclaimers. Coalition is the marketing name for the global operations of affiliates of Coalition, Inc. Copyright © 2025. All rights reserved. Coalition, Coalition Control, and the Coalition logo are trademarks of Coalition, Inc.