Cookies & Tracking Technologies Policy
Coalition (including its subsidiaries and affiliates) and its trusted third-party partners use cookies and tracking technologies to optimize our website and cloud services, analyze trends, and understand user demographics.
What are Cookies?
Cookies are small text files stored on your device to optimize website performance. By reading and writing these files, sites can recognize you and remember your preferences, ensuring a faster and more personalized browsing experience.
First & Third-Party Cookies
First-Party Cookies: Set directly by us to enable core functionality.
Third-Party Cookies: Set by our analytics and marketing partners to manage content and analyze aggregate user data.
Cookie Categories
Coalition uses the following categories of cookies:
Category | Description | Necessity |
Strictly Necessary | Essential for the site to function (e.g., security, load balancing). Strictly necessary cookies do not gather information for marketing or remember your activity.
| Always Active |
Functional | Functional cookies remember choices you make (e.g., language, region). While not essential, their absence may make certain functionalities unavailable.
| User Opt-in |
Analytical | Monitors site performance and determines user interests. Analytical cookie partners include: Amplitude (Amplitude Inc.) Google Analytics (Alphabet Inc.) Heap (Heap Inc.) | User Opt-in |
Marketing | Tailors content and measures the effectiveness of campaigns. Marketing cookie partners include: Google Analytics (Alphabet Inc.) Youtube (Alphabet Inc.) X (formerly Twitter) ( X Corp.) Facebook (Meta Platforms, Inc.) | User Opt-in |
Cookie Duration
The lifespan of a cookie depends on its type:
Session Cookies: Temporary files used for security and uninterrupted site navigation. These are automatically deleted when you close your browser.
Persistent Cookies: Stored on your device for set periods to remember your preferences and analyze long-term browsing behavior. These remain active after your browser is closed to recognize your device upon your return.
What are Tracking Technologies?
"Tracking technologies" refers to the digital tools we use to understand how you interact with our website. Tracking technologies include:
Web Beacons & Pixels: Tiny, invisible graphics that tell us if a page or email was loaded.
Scripts: Brief pieces of code that help us provide interactive features, such as our support chat.
Local Storage: A method similar to cookies that allows us to save your preferences directly in your browser for a faster experience.
We use these tools collectively to remember your settings, improve site security, and ensure our content remains relevant to our users without compromising your anonymity.
Coalition uses the following tracking technologies:
Provider | Name | Primary Purpose |
Meta Platforms, Inc. | Meta Pixel | Ad attribution and retargeting |
LinkedIn Corporation | LinkedIn Insight Tag | Professional demographic analytics |
Reddit, Inc. | Reddit Pixel | Conversion tracking and ad optimization |
Alphabet Inc. | Google Ads Tag | Search and display ad performance |
ZoomInfo Technologies LLC | ZoomInfo | Collects business and professional-related information for the purpose of providing Coalition Services. |
Microsoft Corporation | Bing | Conversion tracking and ad optimization |
Coalition does not 'sell' your personal information in the traditional sense. However, our use of advertising pixels may be considered 'sharing' under applicable privacy laws. You can opt-out by clicking the “Your Privacy Choices” link at the bottom right of our site.
Data Collection & Usage
We collect information about your interactions with our website and its services to improve performance and user experience. This includes:
Usage Details: Pages viewed, time spent, navigation paths, and interactions (e.g., clicks and scrolls).
Technical Data: IP address, browser type, operating system, and access timestamps.
Interactive Features: Data entered via our chat feature, including conversation transcripts, is retained for support and quality assurance. Our chat features are delivered by third party partners OpenAI, Google Gemini, and Anthropic’s Claude via AWS Bedrock.